Social media has become part and parcel of life. It is a phenomenon which affects both personal users and businesses. They have become a triggering point of growth for various companies. The emergence of various social media platform has provided marketers and firms an opportunity to increase the brand visibility.
Nowadays, consumers are using social media to explore and get to know more about new products. From businesses perspective, social media helps understand customers in their natural habitat. Thus, with the sudden explosion of social media, the brand-consumer relationship has changed dramatically.
Few traits of Social Media
- Chance to meet new people/customer and interact with them
- User-friendly
- Free
- Offers exposure to businesses
- Reach among people is higher
Some fun facts of Social Media
- There are about 4.4 billion users of Internet
- People on average have 7.6 social media accounts
- The daily average time spent on social media by users is 142 minutes a day
- 81 % of the young population feel social media has positive impact
- In terms of business
- 91% of the retail brands
- 81% of the SME
Use some or other social media platform and they use 2 or more social media channels to promote their brand.
Statistics of Social Media
- In 2015, social media networks earned around $8.3 million from advertising
- In 2018, $74 bn was spent on advertising through social media
- In it noted that 78% of the consumers who post their complain about or to a brand via twitter expect a response within an hour
Google Statistics
- 100 bn searches every month
- Little more than 90% of the searches happen through google which are carried out by 1.17 billion unique users
- 15% of the enquires through google are unique searches
The benefits of social media are countless and has had great impact on both business and consumers
Importance of social media
- Help boost targeted traffic
- Help business boost the site’s Search Engine Optimization
- They help understand the audience
- Help find customers who aren’t aware of the brand
- Increase revenue through social media
Guidelines and effective ways to use social media
We usually spend time in analyzing, researching to create compelling content that will not align with the firm objectives, but also with its marketing goals. It is important to keep a balance with the content and promoting it with presence of social media at our fingertips. Thus, the need of effective usage of social media for increasing the visibility and sales
- Visuals play a very important role. Embrace the visuals – Apart from Facebook, LinkedIn where images help get maximum engagement, Pinterest, Instagram and snapchat are other platforms which are based entirely on images/visuals
- Caption for any post help attract people. So, HEADLINES MATTER.
- Select better title
- Create a new title
- Timing of the posts is the essence for social media marketing, and it is usually overlooked. For maximum engagement or better brand visibility, we need to post in social media when the crowd is both online and active. Hence it is important to schedule posts during certain time of the day. So, Share at the right time
- Engaging the social media users increase the visibility. Make the page more interactive by asking questions or feedback. Simply asking a response or feedback question will help in both public relation and marketing
- There are many social media platforms and it is important to concentrate on a few where we can get maximum engagement and get more leads. Use promotion option available on the platform used to promote the content and widen the reach
To conclude, any marketing activity needs to be specific to the business’s target audience. With rise of social media, the money spent on marketing has now been reduced. By using social media as part of marketing campaign, help reach wider target audiences and increase business. They help achieve brand awareness and attract potential clients.
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